WYSK Profile: Kristi McCormick by Women You Should Know®Kristi McCormick founded MATCHBOOK Company in 2009. Her firm advises major industry advertisers on talent partnerships and collaborations for PR, advertising and marketing based initiatives. With an impressive career that spans 15+ years, Kristi has worked with some of the biggest names in entertainment and with top brands across all consumer product categories. This savvy businesswoman, who also wears the hats of wife and mother of triplet daughters, has truly mastered the art of successfully balancing work, life and family, proving that you can have it all.
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